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Pixl Family Raises the Bar on Global Production with Studio Network Solutions (SNS)


(PRWEB) September 08, 2012

Pixl Household Founder and Executive Producer, John Lundberg has a great deal on his plate. With above forty worldwide brands and companies trusting the business to advertise them including, Samsung, Pink Bull, Nike ACG, Oakley, Peak Overall performance, Grow, Fantastic Performs and far more, Pixl Family members has speedily grow to be a single of Europes primary innovative creation properties. So when it came time to update their manufacturing pipeline, they needed something that would stay up to the maximum stage of high quality, [SNS EVO delivered.

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Lundberg is an founded producer/director who discovered early achievement generating intense sports activities business and editorial productions especially for the Scandinavian Snowboarding marketplace. Lundberg saw a specialized niche chance with nearby Swedish and European brands seeking for high stakes generation worth but still wanting to operate with a boutique agency. He teamed up with veteran advertising and advertising agent Mats Olofsson and producer/director Henrik Rostrup, and they shaped Pixl Family. We wanted to set up a inventive creation property that was in a position to take an lively part in the whole approach of designing a communicative remedy as nicely carrying out all the technical elements of a entire generation, said Lundberg.

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The four-12 months old firm has just less than ten full time workers members. Focusing on scaled-down European brands, Pixl Household has been ready to strategy their clients assignments like small motion picture productions. They offer anything from innovative concept through to all factors of the technical generation raising the bar on the amount of support consumers acquire. We located that in Sweden, firms devote their budgets largely on trailers or commercials, explained Lundberg. So with every single client we locate new and creative methods to, not just promote them, but inform their story visually. The stories Pixl Family members tells are some of the most visually prosperous productions made right now taking you on a journey from mountain peaks to underwater oases. Everything Pixl Family members does is approached with the careful eye of visionaries who are ready to realize the value of brand promotion as well as the realities of how to make it. In buy to produce these small motion pictures, Pixl Household relies upon totally on a rock strong, reliable generation workflow.

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Above 70% of Pixl Familys tasks are digitally shot on a assortment of digital cinema cameras which includes Red, ARRI, Canon, and Sony. The publish creation workflow is completely Mac based comprised of a mixture of iMacs, Macbook Pro laptops and Mac tower workstations. To hold costs down, Pixl Family members seemed to SNS to produce a total resolution that would be robust adequate to aid them take care of a number of file formats yet still permit them to use their present studio tools. EVO was the ideal fit for us, mentioned Lundberg. Simply because we are small, we want the flexibility to connect numerous workstations by means of Ethernet so we can all accessibility the identical undertaking file. EVO gave us that capability to use all our existing technological innovation rather of paying our clients’ budgets on new equipment.

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The EVO Shared Storage Server is a full SAN and NAS answer with the most considerable connectivity choices offered in a one creation like, up to 8 Gb/s Fibre Channel and up to ten Gb/s iSCSI/Ethernet and NAS. EVOs capacity to bridge technological innovation gaps from the low stop to the really higher end allows venture sharing on a number of workstations. Although one particular of our technicians is laying down graphics on an offline machine utilizing Adobe Immediately after Outcomes, discussed Lundberg Another can be coloration correcting on our online station with Blackmagic Style Da Vinci Resolve, and nevertheless one more can be editing offline using Closing Minimize Professional–all sharing the exact same undertaking file.

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Given that revamping its pipeline, Pixl Loved ones has seen an increase in productiveness enabling them to get on much more tough assignments which includes a leading rated Swedish truth Television set demonstrate co-developed by premiere Swedish generation Business, Stockholm-Copenhagen and industrial initiatives for Samsung, Absolut Vodka and other people. Pixl Familys specialty, producing higher-conclude graphics content usually consists of file formats in indigenous Hd. This presents an additional typical situation for editors accessing the identical footage on multiple workstations–lagging. EVOs velocity makes it possible for for a quick and dependable creation workflow single handedly taking care of any considerations above lag issues giving them complete peace of mind that their assignments will be delivered quickly, and at the highest manufacturing top quality.

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Lundberg concluded, Weve been very happy with the all round performance of EVO we received it as a value preserving resolution, and finished up with a total improve in overall performance and productiveness.

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Pay a visit to http://www.studionetworksolutions.com to find out a lot more about EVO and other shared storage solutions.

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Go to http://www.pixlfamily.com to learn a lot more about Pixl Familys companies and look at tasks.

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About EVO

EVO is a full, shared storage answer for movie and audio workgroups. EVO has substantial connectivity choices which includes up eight Gb/s Fibre Channel and up to ten Gb/s iSCSI/Ethernet and NAS. Serving as a SAN, NAS, or equally at the identical time and appropriate with top purposes these kinds of as Closing Lower Pro/FCP X, Avid, Smoke, Scratch, Adobe Premiere Professional and Professional Equipment.

About Studio Community Solutions (SNS)&#thirteen

SNS is a leading provider of shared storage components and application technological innovation for Mac, Home windows &amp Linux workgroups. For more than ten years SNS has been advancing workflow performance for the media and enjoyment, broadcast, publish production, electronic content material development, match advancement, and training and governing administration marketplaces.

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