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Denver’s Unleaded Group Adds Extra Octane to Web Design


Born as Unleaded Software in a basement in 1996, like so many of the earliest internet ventures, the Denver-based Unleaded Group has grown into an industry-leading web development company with over 40 staff members in offices in Denver and Ahmedabad, India and a client list spanning four continents. To highlight the companys expanded capabilities and growth, the Unleaded Group launched a complete redesign of its website in June to a Responsive format.

Responsive Design is a process by which websites are coded as theyre built to recognize how an online shopper is connecting to the internetby a desktop computer, cell phone or tablet. Once detected, the sites contents automatically populate to fit the fit the appropriately-sized screenfrom wide to mid-size to narrow. As growing numbers of shoppers do their shopping on the internet, companies like Unleaded work to maximize their clients exposure on search engines such as Google giving them the tools to convert those shoppers into buyersthe newest innovation being Responsive Design.

Customers dont want to shop on sites where they cant use links and buttons without zooming or excessive scrolling, where images are too small to see, or where navigation is difficult or confusingall things that happen when a website not built on a Responsive or mobile platform, said Jarod Clark, founder and president of the Unleaded Group.

Google is behind the rush to go Responsive. The dominant search engine internet-wide, Google controls how online searches function. About 1

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