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Betteridge Expands eCommerce to Over 100 Countries With Borderfree

New York, New York (PRWEB) June 25, 2014

Greenwich-based fine jeweler and watch retailer Betteridge today announced that it has partnered with Borderfree, a market leader in international cross-border ecommerce solutions, to expand its online customer experience globally. By partnering with Borderfree, Betteridge now offers international shipping to over 100 countries and territories worldwide in more than 60 global currencies.

With Borderfree, we have extended Betteridges exceptional, personalized service to clientele around the globe, said Win Betteridge, Director of Business Development, Betteridge. I am proud that our international customers will now enjoy the same effortless online shopping experience as those purchasing domestically.

Over the past decade, international sales grew to nearly 10 percent of Betteridges total revenue, but several elements of the companys international business held it back from even greater sales abroad. The risk of international credit fraud combined with the logistics of coordinating international shipping were too complex for the company to manage effectively at scale. By leveraging Borderfrees technology and services platform, Betteridge can now present customers around the world with product prices in their preferred currency, guarantee the lowest possible total price including customs and taxes, and ensure seamless international shipping. Additionally, with secure international credit card transactions, Betteridge can offer its customers the flexibility and confidence they desire.

Betteridge already has a sizeable percentage of its revenue coming from customers around the globe, and were excited to help them take their international business to the next level, said Michael DeSimone, CEO, Borderfree. Betteridge is a historic American fine jeweler and thus a natural fit for the slate of iconic brands we partner with and bring to international shoppers eager for American goods.

Borderfree provides the logistical support we need to expand Betteridges seamless online shopping experience beyond U.S. borders. We are excited to join the capabilities of Borderfrees platform with the excellent customer service and exclusive selection for which Betteridge is known, said Mr. Betteridge.

About Betteridge

Founded in 1897 from a long pedigree of fine jewelers and silversmiths, Betteridge is one of the most prestigious family-owned jewelry and watch businesses in the world. With corporate headquarters and a flagship storefront in the heart of Greenwich, Connecticut, in the last decade Betteridge has expanded its locations to Palm Beach, Florida and Vail, Colorado. Since 2010, the online store at has allowed customers to peruse an expansive catalogue, discover unique pieces, benefit from Betteridge staffs considerable expertise, and make online purchases with confidence and ease. For more information, visit

About Borderfree

New York City-based Borderfree is a market leader in international cross-border ecommerce, operating a technology and services platform that the worlds most iconic brands rely on to expand globally and transact with customers in more than 100 countries and territories and more than 60 currencies worldwide. Borderfree manages all aspects of the international shopping experience, including site localization, multi-currency pricing, payment processing, fraud management, landed cost calculation, customs clearance and brokerage and global logistics services while maintaining the integrity of our customers brand and the consumer experience. For more information, visit

Media Relations:

Jennifer Raezer


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