Have you ever wished that you could send automated emails to your customers? There are web hosting services available that can help you achieve that goal. You might be surprised by just how much you can do through your site when it is hosted by the right provider. Read on to find out more about the importance and potential of different web hosting features.
If you are looking for a hosting company, make sure that you look into a variety of different recommendations first. If you only find a few, you don’t actually have a good basis for making a decision. For example, the two people offering reviews may have very different levels of technical expertise or other background.
Shared or dedicated hosting, which is the better solution for you? Shared hosting may create a problem for well-established websites with heavy traffic, as it may mean limited bandwidth or even downtime. A dedicated host may be an optimal choice in these situations.
When you are considering who to use for web hosting, choose a company located in the country of your target audience. For example, if you want to sell things to people in Ireland, then you should choose a web host that has a data center in Ireland.
When you have chosen a web host, make sure to have monthly payments instead of paying a lot in advance. Because most businesses and even web hosts are unpredictable, you never know what your hosting needs will be in the long term. If the host declines, your business expands past them or your account gets closed, you could lose any money already paid.
There are free web hosting services available, but tread carefully. If so, be sure to keep backups of all of your files, as free hosts don’t often provide this service. If one of your files vanishes, there’s nothing to be done. If this happened with all of your site content, it would be impossible to recreate without a backup.
Try paying more for secure server certificates for a safer site. Visitors to your site will be informed that it is a secure site and will feel more comfortable making a purchase and entering personal information.
Remember that you often get what you pay for with free hosting companies. Free hosts pay for themselves in several ways, including adding banner ads and other distractions to your site. This means you don’t have any control over the ads that are displayed. Also, random advertisements on your site can make it look more unprofessional.
Many web hosting companies are actually just affiliate accounts linked to the major players in the field. These companies purchase a block of space on the server at a discount, and turn a profit by leasing space to smaller sites. Check out where your website will actually be hosted, and verify that you have gotten the lowest cost and are not paying a middle-man markup.
Avoid hosting your website with a dial-up connection. This is too outdated for the modern Internet. To be sure your website is being updated consistently, it needs a good connection to be consistently backed up. Your website will wind up being inaccessible if your connection lags or goes down.
Check your web host’s website. Beware of any hosting company with an unprofessional, poorly designed website. Will yours likely be any better? A nicely designed site shows you that the web hosting company pays attention to detail, and has experience in web design.
Be wary of cheap web hosts. You may be tempted by the low price, but remember that it may indicate a lack of service. If they don’t have a sound business, their shortfalls can cause you problems with your website.
You also want to ensure that your web hosting company is connected in multiple ways to the Internet. If your host only has a single connection to the Internet, you might be at risk because if it goes offline, so does your site. Make sure there are several connections, and that each connection can support your website with enough bandwidth.
As you’ve seen, web hosting companies offer different things that can fit your needs and maximize your service. Utilize the above advice in your mission to find the perfect web host, and you will enjoy greater success with your online business.
This write-up has been developed by the eCommerce strategy group so if you need to know more get in touch.