A favicon should be created for your site. That tiny little image will make sure that your site stands out if your visitor bookmarks your website. When looking through their lists of bookmarks, a memorable favicon will make you stand out. Your favicon should be in keeping with your site’s logo and design features.
Never use the services of family members to assist you in creating your website. Regardless or your family member’s expertise in web design, hiring relatives is not smart. You will surely run into complications if you find it necessary to dismiss your relative in the future.
A simple to navigate website will retain visitors. It should always be easy to get from one page of the site to another. Menus also make navigation more user-friendly. Link back to the homepage from every other page on your site; this makes it far easier for users to get around.
Be certain that the website is simple to use and visually pleasing. If your site is ugly or confusing, visitors will just turn around and leave. Focus on good content and keep everything else straightforward and simple, so that visitors can always find exactly what they need.
Keep personal information handy in the event that it must be re-entered by a repeat visitor of your website. For instance, if someone filled in their name and address when creating an account, pre-populate this information when the customer fills out an order form. This information retention and re-use makes site transactions much easier, and many people will appreciate that.
Choose your fonts carefully. You should only choose fonts that look professional and are easy to read. You can tell if a site is professional just by viewing their fonts. Do not employ exotic fonts that will be absent from many visitors’ computers or over-used fonts such as Comic Sans. If a visitor doesn’t have a font on his computer, his browser may display a default font that doesn’t look right. This can look worse.
A visual sitemap is a recommended option when building a website, as it will help you plan things in advance. A visual sitemap gives you an open view of the progress being made with your structure. Then, you will have the ability to isolate areas that need more work. When you have a clear visual, anything is possible.
A lot of your site’s visitors will see links and pop-up windows irritating. In most cases, people just turn this functionality off on their browser. That will mean your content won’t be visible to them, ruining your strategy. If you are entertaining the idea of using them to enhance navigation, consider instead upgrading your overall navigation system with something that doesn’t annoy people.
Make it possible for users to cancel action if they want to do so. An action may refer to signing up for e-mail notifications, newsletter subscriptions or filling out web forms. Visitors with second thoughts are not going to appreciate being locked into an action. They will feel that they are being forced to act against their wishes, and it will be unlikely that they will want to return to your site after such an experience.
When making multiple pages in any subcategory of your site, use the copy/paste feature! When you can re-use pre-existing code with only a few minor tweaks in each different page, generating all-new HTML code over and over is a waste of time. You can continuously work from that master copy.
Website designers must always aim for perfection. Of course there is no such thing called a “perfect site”, but aiming high will help you get better and enrich what you have done already. Having this sort of motivation will be of great benefit regardless of the purpose of any site you build.
Encourage visitors to come back to a website repeatedly, by offering them a newsletter. Letting customers subscribe to updates and new information can keep them coming back. Put your sign up form on your site’s sidebar to keep track of how many people sign up. Do not distribute the newsletter to people who have not specifically requested it; otherwise, recipients might become irritated.
It’s plain to see, website design is not all that difficult. Once you have learned the basics, it will be much easier to build on your knowledge and pick up on the intricacies of this discipline. Use the advice presented here to gain the basic knowledge of web design you need, to start implementing some really fantastic website features.
This content has been put together through the eCommerce strategy team so if you need to know more make contact.